{"id":14585,"date":"2025-09-17T08:03:32","date_gmt":"2025-09-17T14:03:32","guid":{"rendered":"https:\/\/www.virgingifts.com\/blog\/?p=14585"},"modified":"2025-09-17T08:04:09","modified_gmt":"2025-09-17T14:04:09","slug":"virgin-experience-gifts-rebrands-to-virgin-gifts","status":"publish","type":"post","link":"https:\/\/www.virgingifts.com\/blog\/virgin-experience-gifts-rebrands-to-virgin-gifts","title":{"rendered":"Virgin Experience Gifts Rebrands to Virgin Gifts"},"content":{"rendered":"<p><b>Virgin Gifts Rebrands to Virgin Gifts, Unveils \u2018Gift Anti-Ordinary\u2019 Campaign and Ambitious Global Vision<\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">September 17th, 2025 \u2013 New York, NY<\/span><\/i><span style=\"font-weight: 400;\">: Virgin Gifts has today announced an important step in achieving its mission of becoming the global leader in experience gifting. The business\u00a0 will rebrand to Virgin Gifts with immediate effect and\u00a0 launch a major new awareness campaign to support this through digital video channels. The business is seeking to lead the global race of the growing movement amongst the digital generation away from traditional physical gifts.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"A word from Richard Branson.\" width=\"563\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/3q2vd95Slx0?feature=oembed\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">The rebrand represents the culmination of an intensive twelve-month partnership with leading <\/span><a href=\"https:\/\/www.further.group\/\"><span style=\"font-weight: 400;\">global agency Further<\/span><\/a><span style=\"font-weight: 400;\">, previously DesignStudio, renowned for transformative work with brands such as Airbnb and GetYourGuide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together the teams undertook a comprehensive customer research project to map the common ground between attitudes to gifting in UK and US markets, and understand the key emotional motivations for choosing experiences over more traditional gifts. These deep customer insights\u00a0 were then translated through collaborative workshops into a revised brand and business strategy, grounding every decision in real audience needs, motivations, and aspirations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0All efforts were anchored to one core aim: cementing Virgin Gifts\u2019 position at the heart of the gifting market and moving towards one consolidated, powerful brand in a fast developing category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A comprehensive creative overhaul was subsequently undertaken, culminating in a bold new campaign: Gift Anti-Ordinary. Celebrating the power of connection through unexpected gifting, the campaign will launch across YouTube, social, and UK TV as the brand gears up for a standout Q4. Its flagship film \u2013 created with long-standing Virgin partners Space City and directed by Sebastian Gray of DreamZero AI, using real actors and GenAI \u2013 will bring Virgin\u2019s signature energy and irreverence to audiences across both markets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This pivotal brand refresh comes hot on the heels after the appointment of Danni Rush as CEO across all of the group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis has been a hugely exciting and rigorous project, working with one of the world\u2019s best design agencies to deliver a result we\u2019re all proud of,\u201d said Noel Eves, CMO, Virgin Gifts. \u201cFrom the outset our ambition was clear: to unite our teams behind a singular vision and build long-term brand equity across markets. By sharpening our positioning and aligning globally, we\u2019re staying true to our mission \u2014 enabling people everywhere to shake up routines and bring a little anti-ordinary to gifting.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Richard Swain, Principal at Further New York said, \u201cThis work marks a defining moment for Virgin Experience Days and Virgin Gifts. By tapping into a nascent but high-potential gifting culture \u2014 particularly in the US \u2014 we\u2019ve unlocked a platform that gives both the brand and business real momentum for the future.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Virgin Experience Days will continue to operate under its existing brand name in the UK, with plans for further alignment across its business units and markets in the future. In the meantime, all marketing materials will reflect the new branding and tone of voice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2014<\/span><\/p>\n<p><span style=\"font-weight: 400;\">About Virgin Gifts<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Virgin Gifts (formerly Virgin Gifts) is one of the world\u2019s leading experience gift brands, offering expert curation of the country\u2019s most unique experiences to inspire unconventional and more meaningful gifts. With presence in the US and UK, Virgin Gifts is part of the Virgin family, operating alongside iconic brands such as Virgin Atlantic, Virgin Hotels, and Virgin Voyages to deliver extraordinary experiences everywhere. The company is majority owned by private equity house Equistone with a minority holding by Inflexion and it is chaired by Richard Segal.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virgin Gifts Rebrands to Virgin Gifts, Unveils \u2018Gift Anti-Ordinary\u2019 Campaign and Ambitious Global Vision September 17th, 2025 \u2013 New York, NY: Virgin Gifts has today announced an important step in achieving its mission of becoming the global leader in experience gifting. The business\u00a0 will rebrand to Virgin Gifts with immediate effect and\u00a0 launch a major [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[308,309],"tags":[],"class_list":["post-14585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Virgin Experience Gifts Rebrands to Virgin Gifts - Virgin Gifts Blog<\/title>\n<meta name=\"description\" content=\"Virgin Experience Gifts Rebrands to Virgin Gifts, Unveils \u2018Gift Anti-Ordinary\u2019 Campaign and Ambitious Global Vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virgin Experience Gifts Rebrands to Virgin Gifts - 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