{"id":14399,"date":"2025-07-07T07:28:36","date_gmt":"2025-07-07T13:28:36","guid":{"rendered":"https:\/\/www.virginexperiencegifts.com\/blog\/?p=14399"},"modified":"2025-09-22T09:38:01","modified_gmt":"2025-09-22T15:38:01","slug":"new-ceo-takes-helm-across-the-virgin-experience-group-of-brands","status":"publish","type":"post","link":"https:\/\/www.virgingifts.com\/blog\/new-ceo-takes-helm-across-the-virgin-experience-group-of-brands","title":{"rendered":"Danni Rush becomes CEO of Virgin Gifts"},"content":{"rendered":"

Virgin Gifts, Virgin Experience Days and Virgin Incentives are delighted to announce Danni Rush has been appointed to CEO.<\/b><\/h2>\n

Danni brings a wealth of experience from her previous roles as Chief Operations Officer and Chief Customer Officer within the brand group. Her leadership has already played a pivotal role in driving the company\u2019s success, shaping its culture and fueling its ongoing momentum.<\/b><\/p>\n

\"\"<\/p>\n

Across the US and UK, Virgin Gifts<\/a> and Virgin Experience Days<\/a> work with thousands of brilliant suppliers to bring customers gift experiences that go way beyond the expected\u2014from food and drink to adrenaline-fueled adventures, luxury getaways and more. On the B2B side, Virgin Incentives<\/a> continues to lead the way in corporate rewards, counting the likes of Samsung, Barclaycard and Volkswagen among their growing list of partners.<\/span><\/p>\n

Danni comments,<\/span> \u201cI am incredibly proud of the past six and a half years with this company, where I\u2019ve had the privilege of collaborating with such a talented and ambitious team. Leading our US expansion has been a career highlight, allowing us to bring unforgettable experience gifts to a whole new audience. As we look ahead to the next 12 months, I\u2019m more excited than ever about the potential of our brands. I\u2019m fully committed to delivering standout rewards and experiences that truly make an impact.\u201d<\/span><\/p>\n

Richard Segal, Chair, comments,<\/span> \u201cDanni\u2019s profound understanding of the business, especially her recognition of its people as its greatest strength, positions her uniquely to lead us into this exciting new chapter. The Board and I are delighted with her appointment and have complete confidence in her ability to drive the next phase of growth and success.\u201d<\/span><\/p>\n

Holly Branson, Chief Purpose and Vision Officer at the Virgin Group, comments, \u201cI\u2019m so delighted that Danni has accepted the role of CEO of Virgin Experience group of brands.\u00a0 There is no one better suited to drive these wonderful companies to even greater success.\u00a0 I\u2019ve had the absolute pleasure of getting to know Danni extremely well over the last few years and have always been inspired, not only for her passion and belief that Virgin Experience Days, Virgin Gifts and Virgin Incentives continue to be outstanding customer obsessed businesses, but her purposeful approach to every decision she, and the team, make. I know that Danni will continue to promote and shine a light on purposeful business and leadership, inspiring and empowering her teams to supercharge the amazing, impactful experiences they offer.\u201d\u00a0<\/span><\/p>\n

Before joining Virgin, Danni held customer experience, product and partnership strategy roles for a raft of leading holiday, retail and education businesses, and she brings that same customer centricity to the very top of Virgin\u2019s B2B and B2C experience brands globally.\u00a0 Her appointment also makes her the only current female CEO in the Virgin Group of brands. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Virgin Gifts, Virgin Experience Days and Virgin Incentives are delighted to announce Danni Rush has been appointed to CEO. Danni brings a wealth of experience from her previous roles as Chief Operations Officer and Chief Customer Officer within the brand group. Her leadership has already played a pivotal role in driving the company\u2019s success, shaping […]<\/p>\n","protected":false},"author":24,"featured_media":14404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[308,309],"tags":[],"class_list":["post-14399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features","category-news"],"yoast_head":"\nNew CEO Takes Helm Across the Virgin Experience Group of Brands<\/title>\n<meta name=\"description\" content=\"Virgin Gifts, Virgin Experience Days and Virgin Incentives is delighted to announce Danni Rush has been appointed to CEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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